Language, Audience and Ideology: Mixmag magazine focuses mostly on dance and club culture music, having a target audience of age 18-mid 30's, the ages when people actually go clubbing and on party holidays like Ibiza (which we referenced to in the headline)
The magazines name goes well with the theme of this mag by being short and including abbreviations like the word 'mag' for 'magazine' this keeps it in keeping with the target audience. The young pop like sans serif font also adds to the ideology of this magazine, the circular dot on the letter 'i' reminds us of disco balls and lights, the sorts of things you would find at a club. the rounded letters are also not classical or linked to the older generation being more fresh and interesting, much like the music featured in the magazine.
The use of the colour white is good as it makes the title stand out, from the very bright colour of the background/ main image, it is also a fresh young colour that we tend to associate with life, as well as this the colour can be linked to beaches and beach towels linking to the setting of the main image and the headline.
The main image relates to the idea of somewhere hot linking to the headline "Ibizia 08" we get the idea of a hot setting as the model is in a bikini on a beach with sunglasses are all connotations of heat.The model in this image being dressed in little clothing also ties in with the dance genre as for adverts and music videos for this music genre the females featured in it usually have little clothing on. The model also helps appeal to a wider audience as she is not well known or representing a certain brand, meaning there is no hidden message within the image for example if Keira Knightley was on the front cover of a magazine she is in the advertising campaign for Chanel so would immediately be linked to that certain brand/company discreetly advertising it by putting it in the readers mind.
The bright blue sky and sea which takes up the background of this magazine also adds to the idea it is somewhere hot and for young people as it makes the place look fresh and youthful, summer being something usually that young people relate to more than a boring grey sky/background which would not appeal to them.
The Cd like case box on the front cover saying "Herve's Party Bombs" party being the key word also portrays immediately the style of music and people that will buy this magazine are people that like party anthems.
Institution: The institution for this magazine is independent London based Development Hell, this reflects the magazine well as the magazine also has a niche audience, having independent albums as well. The company does not own many magazines showing how it is more tailored to certain things.
Contents
Language and Ideology: This contents page is in keeping with the genre of Mixmag, as it's images are key to the party music style, the main image being of a rave/party making the immediate reference, as well as this in the top left we have a girl dressed as if she is going to a party in bright colours which unlike NME and Mixmag uses a lot of.
Even the black background is used so that the white and yellow catch the eye and stand out to be even brighter.
The masthead is continued onto the contents page so that the audience are constantly being exposed to the look of it so it sticks in there head.
Again the contents page also doesn't use a celebrity image, as if celebrities aren't part of the party scene, making it seem nonexclusive as if it is more general being filled with everyday people, almost creating the idea that the magazine is for everybody, it contrasts with Q magazine which creates the high class feel to it.
This could be linked to the institution of the magazine, due to them having an independent publisher, they will not have as much money to pay big celebrities for shoots, trying to create there own style by not using celebrities.
The magazine makes themselves seem high class in other ways using the sub title VIP, VIP means very important person, this creates the immediate idea that, that section is important and special. It also makes it seem like you will only be able to find it in that magazine.
The colour yellow is used throughout the page to add little splashes of colour, it also links into the main photograph as one of the things our eyes are first drawn to is somebodies yellow sleeve, the album cover photo also has the colour on, the idea of the colour being placed amongst the text helps to tie everything in, giving it a professional quality.
The colour black also ties in with the party genre, because it is a reference to night time which is usually when party music is played.
Institution: The institution for this magazine is independent London based Development Hell, this reflects the magazine well as the magazine also has a niche audience, having independent albums as well. The company does not own many magazines showing how it is more tailored to certain things.
Audience: I believe that from the contents page the audience for mixmag magazine is 18-mid 30's having a social class from c1 and bellow, I believe the bracket to go as high as c1 due to the fact that people need the money to go partying.
Language and Ideology: This double page spread for mixmag, creates a young and fun vibe, having bright contrasting colours, which grab the audiences attention.
The main image connotes the party music genre of this magazine, showing two people having a good time. The light in the top left shinning through from the back and the black background are an immediate reference to night time and disco lights which are two things associated with party's. as well as this one girl is holding a drink, making the audience think of alcohol another thing associated with were we hear party music.
The rest of the images spread across this page are all of people in a club environment dancing looking as if they are having fun, making the audience think of this magazine as fun.
Summer and heat is a key season linked with partying and party destination, such as Magaluf and Ibiza, so the girl in the main photo wearing sunglasses portrays this idea across to the audience.
The bubble writing, sans serif font is again something that portrays a younger feel to this magazine, linking in with their target audience. serif font's are not something we tend to link with fun and youth as they are used in newspapers such as The Independent.
The white background to the text keeps this double page light and bright, so that it does not disinterest it's target audience, if it was all dark with dark writing, it would be more in keeping with a Gothic genre, not being conventional to this style of music.
Audience: I believe that from the contents page the audience for mixmag magazine is 18-mid 30's having a social class from c1 and bellow, I believe the bracket to go as high as c1 due to the fact that people need the money to go partying.
Institution: The institution for this magazine is independent London based Development Hell, this reflects the magazine well as the magazine also has a niche audience, having independent albums as well. The company does not own many magazines showing how it is more tailored to certain things.
