LIIAR interpretation of the brief-

• Language- camera angles, colour codes, conventions, layout (splash) and house style.
• Institution- E.g. Q, NME, METAL HAMMER, as well as the publishing houses of the magazine and what other magazines the publishing houses publish.
• Ideology- Morals, values, message, synergy, aspirational. E.g NME- new music express; portrays new music to audience quickly, hense the word 'express' like and express train, it also sounds like 'enemy' as the magazine contains indie genre music being the enemy of mainstream music.
• Audience- age, gender, type, social class (target audience)
• Representation- The representation of the central image for example music genre and target audience