Language - Media terminology e.g. media, close-up and masthead. For our brief we will be using a medium close-up ashot and our magazine will include a masthead.
Institution - Producer of the media text. I am the producer of this media text.
Ideology - System of ideas and beliefs.
Audience - Target audience, who the media affects. The target audience for the magazine are students who go to 6th form college.
Representation - How things are portrayed to the T.A.
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